English / French speaking
PPC / Google Adwords Service based in Montpellier.
Indigoextra Ltd provides PPC/Google Adwords services alongside SEO, web design, graphic design and marketing. Indigoextra was formed in May 2006 and since then has expanded to a close team of 20 people. Based in the UK and Montpellier, France, they offer a sophisticated PPC management service, see www.indigoextra.com/multilingual-ppc-management for more information about the company and services provided.
What is PPC?
PPC – aka Pay-Per-Click, is a way of advertising on search engines like Google.
On Google, ads show up on the top and the right hand side of a Google page when people search for the keywords you have chosen for your ad. You also have the opportunity to advertise on a huge range of related websites with text ads, graphic ads or animated ads.
They are called PPC ads because you only pay a fee when someone clicks on your ad – hence “Pay-Per-Click”. Google Adwords is the most popular PPC network,
Why Google Adwords?
Google Adwords enable you to capture traffic that is ready to buy now.
Recent studies have shown that 25% of people searching on Google click on an ad, but if you narrow this down to searches where people are looking to buy a product or service this figure increases to 64%.
This means that the people arriving on your site from your advertisements are looking to buy.
Indigoextra’s PPC Management Service
Our PPC ads are written in such a way that people in need of general information will skip the ad knowing it is an ad because it will obviously be pitched at buyers. PPC has the added bonus of getting your adverts where your clients and customers can see it immediately.
What Indigoextra offer you with their PPC package:
- We will target your customers based on interest, location, language and profitability for you.
- You will have a dedicated team of 5 PPC professionals working on your PPC campaign each month, including a project co-ordinator, keyword researcher, content writer, proof reader and a graphic designer.
- We monitor which keywords and ads are most effective and then ditch the under-performing ones. We then create new ads to test, to see if we can improve the conversion rates. By constantly monitoring and improving the ads, your conversion rates will continue to improve month by month - meaning that each month your profit margins from PPC will continue to increase.
- We create high quality graphics for your ads that will help them stand out from the crowd.
- We create different ad groups and ads for each of your services which means that each ad is highly targeted to the search your customer uses. This will make them much more likely to click your ad because you are offering them exactly what they are searching for.
- Conversion tracking - we don't just measure clicks. We measure whether your PPC campaign is getting more sales for your business and we measure (where available) the conversion rates of each keyword.
- Other search engines and other languages - we can manage PPC campaigns with Bing and Google and in English, French, German and Spanish.
If you’re looking for a boost to your website traffic and would like to be inundated with high quality buyers, then call us on: +33 467 02 48 79.